Job Summary:
The Director of Digital Marketing must be a seasoned professional responsible for overseeing the entire digital marketing strategy to ensure our B2B solution gains significant traction in the market. This role requires coordinating among different sub-teams, setting up a robust digital marketing team, and ensuring that all digital marketing goals are met, primarily aimed at generating inbound leads.
Duties and Responsibilities:
1. Strategy Development and Execution:
2. Team Setup and Coordination:
3. Lead Generation:
4. Performance Monitoring and Optimization:
5. Technology and Resource Management:
6. Reporting:
Prepare accurate reports on our marketing campaign’s overall performance.
Analyze trends and insights, and optimize spend and performance based on the insights.
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