Job Description
The goal of the Market Research team at our client is to discover and illuminate insights into market conditions and customers’ wants and needs to reduce risks and maximize opportunities for our client, all in service of improving the health of the people we serve.
The Senior Market Research Professional works with marketing partners and the lines of business to define a learning agenda and key strategic insight needs. This role will focus on supporting our department’s research operations, vendor management, and providing research support, as needed. They will play a pivotal role in insuring that the internal business teams understand and hear the voice of the customer through efficient and insightful research processes and solutions.
Their key actions and responsibilities in each research project are:
• Support Market Research Department’s research operations by evaluating and streamlining processes and workflows regarding vendor management, tracking department projects, and reporting performance metrics. Provide as-needed research support to the Market Research Department by:
o Determining the key business questions to be answered
o Selecting the right research audience
o Working with external vendor(s) to identify the best research methodology
o Selecting an appropriate vendor from our approved set of research partners
o Securing research sample internally (if not using a panel)
o Sourcing internal data as well as secondary data for counts, weighting , incidence
o Gaining approvals and alignment on research instruments from both internal stakeholders and Legal and Regulatory compliance
o Project managing the vendor through the research
o Vendor conducts data analysis and provide initial report. Senior Market Research Professional works in conjunction with the vendor to deliver a final report focused on true insights and direction to the business.
o Presenting insights to all stakeholders
• The Senior Market Research Professional may also assist other researchers on the team in larger, more complex project and assignments.
Required Qualifications
• Bachelor's Degree in Marketing, Market Research, Data Analytics, Communications or Business.
• 5 or more years of market research experience and direct project management experience in healthcare.
• Strong problem-solving mentality with an ability to develop efficient processes and maintain organization of complex systems.
• Experience managing third-party research vendors by ensuring alignment of vendors with department’s research best practices, delivering high-quality research insights, and adhering to all applicable policies and protocols.
• Understanding of and experience with a variety of research methodologies.
• Project Management experience.
• Experience using both primary and secondary sources of data to feed research design and results.
• Ability to take data and turn it in to a compelling story through insight, data visualization, key implications.
• Strong presentation skills and experience communicating complex and functional strategies to senior management.
• Must be passionate about contributing to an organization focused on continuously improving consumer experiences.
Preferred Qualifications
• Experience using and developing agile research support for quick-turn research insights.
• Experience developing, managing, and leveraging internal research panels as primary research audience.
• Experience developing a sense of community amongst internal research panels to increase insights derived from participants.
• Experience developing and programming surveys in popular online survey platforms.
• Experience developing discussion guides and conducting interviews with diverse audiences.
• Experience working with diverse research groups such as Multicultural, Low Income and Disabled.
• Master's degree or other graduate degree.
• Experience in the health insurance industry.
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