Job Description

Overview:

We are seeking a driven and passionate Senior Paid Search Specialist to join our growing team. The ideal candidate will have a strong background in paid search with experience managing multiple campaigns across diverse industries, including retail and healthcare. This role requires a proactive professional who thrives in a small agency environment, working across a broad range of accounts and driving impactful results for our clients.

Key Responsibilities:

• Manage and optimize 200+ paid search campaigns for individual retail store locations.
• Develop keyword strategies, perform keyword research, and create campaign structures aligned with client goals.
• Collaborate with internal Data & Insights teams to analyze performance data and craft optimization recommendations.
• Provide strategic insights and performance reports to clients on a monthly, quarterly, and annual basis.
• Assist in campaign planning, including developing new initiatives and supporting the execution of campaign strategies.
• Monitor industry trends, product updates, and emerging paid search tools to ensure campaigns are leveraging the latest best practices.
• Support ad hoc requests for new campaign initiatives and reporting needs.

Requirements:

• 3-4 years of experience in Paid Search with a proven track record of managing and optimizing campaigns.
• Experience in an agency environment (small agency experience preferred).
• Deep understanding of PPC strategies, including keyword research, bid strategies, and campaign structuring.
• Strong analytical skills with experience setting up tests and making data-driven recommendations.
• Google Ads Certification.
• Experience working with Retail and Ecommerce clients.
• Ability to work independently, take ownership of campaigns from start to finish, and thrive in a collaborative environment.
• Excellent communication skills with the ability to present insights and strategies to clients.

Nice to Haves:

• Experience with Healthcare clients or sensitive verticals with regulatory requirements.
• Experience managing Local Retail campaigns.
• Familiarity with Demandgen and Paymax Performance Campaigns .
• Passion for staying up-to-date with the latest industry trends and best practices.

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