We are adding an Assistant Marketing Manager to our team. This role is an IN OFFICE role, in Irvine, CA.
This role will support a Technology based Data organization. This is a new role, due to tremendous growth.
Must have experience: B2B Marketing in a SAAS Platform
* Will lead, mentor, and provide coaching to a marketing team while managing external vendors and technology partners, including those handling web development and integration.
* Content creation: Ability to develop content that attracts visitors to the company and its website.
* Supporting a wide variety of duties such as strategic digital knowledge, web marketing, web analytics, content strategy planning, link building, and keyword strategy. Pay Per Click and SEO experience are a must.
* Leveraging your expertise in digital marketing, analytics, and conversion optimization, you will lead cross-functional initiatives to drive user acquisition, improve conversion rates, and enhance customer lifetime value. Lead cross-functional teams to plan and execute integrated marketing campaigns across various channels, including digital advertising, email marketing, social media, and content marketing.
* Utilize data analytics and performance metrics to measure and optimize campaign effectiveness, identify opportunities for improvement, and drive continuous growth.
* Conduct market research, competitive analysis, and customer segmentation to identify key target audiences and develop tailored messaging and positioning strategies.
* Collaborate with product management and sales teams to align marketing initiatives with product launches, promotions, and sales objectives.
Skills and Knowledge:
* Marketing channels: Email marketing, PPC (pay-per-click advertising), SEM (search engine marketing), SEO (search engine optimization), SMS marketing, and social media marketing.
* Marketing data analysis: Experience in analyzing data from various sources like A/B testing, conversion rates, and campaign results.
* Google Analytics: Working knowledge of this popular web analytics platform.
* Tech savviness: Comfortable using and adapting to new marketing technologies and platforms.
* Experienced with paid Ad thru Facebook, google or similar platform, extensive hands on management experience.
* Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Adobe Analytics, or similar platforms.
* Experience with marketing automation platforms, CRM systems, and email marketing tools.
* Excellent communication and collaboration skills, with the ability to influence cross-functional teams and stakeholders.
* Strategic thinker with a results-driven mindset and a passion for driving business growth through innovative marketing initiatives.
* Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
* Leadership experience, with a demonstrated ability to mentor and develop team members to achieve their full potential.
Experience, Education and Skillset
* 4-8 years of experience in successfully developing and executing marketing and SEO campaigns
* Strong knowledge of search engine ranking factors, and SEO best practices
* In-depth experience with website analytics tools (e.g., Google Analytics, Semrush, heat mapping tools)
* Experience working with content management systems, (Wordpress)
* Experience optimizing on-and-off page SEO
All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance. For unincorporated Los Angeles county , to the extent our customers require a background check for certain positions, the Company faces a significant risk to its business operations and business reputation unless a review of criminal history is conducted for those specific job positions.
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