Director of Influencer Relations – Earned and Paid Media
We’re seeking a dynamic and innovative **Director of Influencer Relations to join our client boutique public relations agency. This role marries strategic creativity with relationship-building to elevate our clients' brands through compelling influencer campaigns, leveraging both earned and paid media strategies. The ideal candidate thrives in a fast-paced, collaborative environment and has a passion for storytelling, influencer engagement, and delivering measurable results.
Strategic Planning and Leadership:
- Develop and lead the agency’s influencer marketing strategies, ensuring integration with broader public relations campaigns.
- Strategize and execute influencer programs that balance earned and paid media, tailored to meet client objectives.
- Analyze industry trends and identify opportunities to innovate and stay ahead of influencer marketing developments.
*Influencer Relationship Management:
- Cultivate and maintain strong relationships with a diverse network of influencers across platforms, including TikTok, Instagram, YouTube, and emerging channels.
- Oversee influencer discovery, negotiation, and onboarding for campaigns to ensure authentic brand alignment.
- Serve as the primary contact for influencers and brand ambassadors, fostering long-term partnerships.
*Campaign Management and Execution:
- Collaborate with cross-functional teams to create impactful campaigns aligned with client goals and target audiences.
- Oversee the production and execution of influencer content, ensuring compliance with brand guidelines, timelines, and deliverables.
- Manage budgets, including influencer compensation for paid media collaborations and campaign expenses.
*Analytics and Reporting
- Track, analyze, and report campaign performance metrics to clients, providing insights and actionable recommendations for optimization.
- Evaluate ROI for influencer partnerships and refine strategies to maximize reach and engagement.
**Qualifications:
- Proven experience in influencer marketing, with a successful track record of executing earned and paid media campaigns.
- Exceptional knowledge of social media platforms, influencer ecosystems, and performance analytics tools.
- Strong negotiation, relationship-building, and project management skills.
- Creative thinker with a passion for storytelling and amplifying brand voices.
- Excellent communication and presentation skills.
- Experience managing budgets and juggling multiple projects with competing deadlines.
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