Director of Influencer Marketing Job at Phifer & Company, New York, NY

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  • Phifer & Company
  • New York, NY

Job Description

Director of Influencer Relations – Earned and Paid Media

We’re seeking a dynamic and innovative **Director of Influencer Relations to join our client boutique public relations agency. This role marries strategic creativity with relationship-building to elevate our clients' brands through compelling influencer campaigns, leveraging both earned and paid media strategies. The ideal candidate thrives in a fast-paced, collaborative environment and has a passion for storytelling, influencer engagement, and delivering measurable results.

Strategic Planning and Leadership:

- Develop and lead the agency’s influencer marketing strategies, ensuring integration with broader public relations campaigns.

- Strategize and execute influencer programs that balance earned and paid media, tailored to meet client objectives.

- Analyze industry trends and identify opportunities to innovate and stay ahead of influencer marketing developments.

*Influencer Relationship Management:

- Cultivate and maintain strong relationships with a diverse network of influencers across platforms, including TikTok, Instagram, YouTube, and emerging channels.

- Oversee influencer discovery, negotiation, and onboarding for campaigns to ensure authentic brand alignment.

- Serve as the primary contact for influencers and brand ambassadors, fostering long-term partnerships.

*Campaign Management and Execution:

- Collaborate with cross-functional teams to create impactful campaigns aligned with client goals and target audiences.

- Oversee the production and execution of influencer content, ensuring compliance with brand guidelines, timelines, and deliverables.

- Manage budgets, including influencer compensation for paid media collaborations and campaign expenses.

*Analytics and Reporting

- Track, analyze, and report campaign performance metrics to clients, providing insights and actionable recommendations for optimization.

- Evaluate ROI for influencer partnerships and refine strategies to maximize reach and engagement.

**Qualifications:

- Proven experience in influencer marketing, with a successful track record of executing earned and paid media campaigns.

- Exceptional knowledge of social media platforms, influencer ecosystems, and performance analytics tools.

- Strong negotiation, relationship-building, and project management skills.

- Creative thinker with a passion for storytelling and amplifying brand voices.

- Excellent communication and presentation skills.

- Experience managing budgets and juggling multiple projects with competing deadlines.

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