Job Description

About Lucky21 :

We are a rapidly growing, dynamic company looking for a motivated, hungry, and self-driven Digital Marketing Manager to lead our Amazon & Walmart 3P marketplace strategies. This is an exciting opportunity for a seasoned expert in digital advertising to drive and grow the performance of our advertising campaigns across multiple platforms. If you're a curious, data-driven strategist who thrives in a fast-paced, collaborative environment, we'd love to have you on our team!

Position Overview :

As our Digital Marketing Manager, you will be responsible for developing and executing high-performing advertising campaigns on Amazon and Walmart’s 3P marketplaces. You'll work closely with our executive team, buyers, planners, and creative department to optimize campaigns that drive conversions, increase sales, and build brand awareness. If you have a proven track record of success, strong analytical skills, and the ability to stay ahead of industry trends, this is your chance to make a major impact.

Key Responsibilities :

• Strategic Development : Design and implement a comprehensive advertising strategy that aligns with overall business goals, including social marketing, product launches, seasonal campaigns, and brand-building initiatives.

• Campaign Optimization : Monitor and optimize PPC and DSP campaigns to improve performance, ensuring alignment with business objectives, and maximizing ROI.

• Data Analysis & Reporting : Analyze campaign performance data to identify trends, insights, and opportunities. Present regular performance reports to leadership and provide recommendations for continuous improvement.

• Creative Collaboration : Partner with the creative team to guide advertising asset needs, ensuring brand consistency and alignment with campaign objectives. Provide feedback to optimize creative assets for better performance.

• Budget Management : Oversee and allocate advertising budgets across platforms effectively, managing KPIs to achieve optimal results.

• Competitive Analysis : Monitor competitor activities and trends to identify opportunities to differentiate our advertising strategy and maintain a competitive edge.

• Industry Expertise : Stay informed about the latest trends, updates, and best practices in Amazon and Walmart marketplace advertising, applying this knowledge to enhance campaign performance.

• Team Leadership : Manage, mentor, and support a team of advertising specialists, fostering an environment of growth and continuous learning.

Skills and Experience :

• 3+ years of experience  in Amazon and/or Walmart 3P marketplace advertising.

• Proven track record of success in designing and executing advertising campaigns that drive sales and increase brand awareness.

• In-depth knowledge of  Amazon Seller Central  and  Walmart Seller Center  advertising platforms, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.

• Experience in  social media advertising  (Instagram, TikTok, Facebook) to drive traffic and sales to product listings.

• Strong analytical skills with the ability to use data to make strategic decisions and drive continuous improvement.

• Excellent communication and presentation skills, with the ability to collaborate effectively with cross-functional teams.

• A self-starter with a strong preference for taking action and delivering results in a fast-paced environment.

Why Join Us?

• Be part of a  highly motivated, collaborative team  with a passion for driving growth and success.

• Competitive salary and benefits package.

• In-office  position located in  Roselle, New Jersey .

• Opportunity for professional growth and advancement in a rapidly growing company.

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